Marketing calculators

CTR, CPC, CPM, ROAS, conversion rate, CAC and LTV.

Tools in this category

Percentage of clicks over impressions for ads, emails or search results.

The percentage of visits that turn into sales or sign-ups.

How much revenue each unit invested in advertising brings back.

What it costs to reach a thousand impressions with your ad spend.

Campaign metrics are simple ratios, but they only become comparable across periods if you always compute them the same way.

Each tool states the exact formula it applies, including whether the result is per thousand impressions or a percentage.